Services · 06 Performance Marketing

Ad spend that comes back as revenue.

Meta and Google ad campaigns run against revenue and qualified leads, with the creative, landing pages and tracking to back them up.

Overview

We manage Meta and Google campaigns for e-commerce brands and B2B companies across India and the GCC. Strategy, creative direction, landing pages and conversion tracking sit with one team, so every rupee or dirham can be traced to an outcome.

  • Meta Ads
  • Google Ads
  • Lead generation
  • Tracking

What we
deliver

Performance Marketing

Everything below can be delivered on its own or combined into one engagement, depending on where you are today.

  1. 01

    Meta Ads management

    Prospecting, retargeting and catalogue campaigns on Facebook and Instagram.

  2. 02

    Google Ads

    Search, Shopping and Performance Max campaigns built around buying intent.

  3. 03

    B2B lead generation

    Campaigns and forms that bring in qualified leads, with automated follow-up attached.

  4. 04

    Creative direction

    Ad concepts, hooks and formats tested systematically to find what sells.

  5. 05

    Tracking and attribution

    Pixel, Conversions API and analytics set up so reporting reflects real sales.

  6. 06

    Landing pages

    Focused pages that turn paid clicks into enquiries and orders.

Free proposal

Get a Performance Marketing
proposal

Share a few details about your business. We'll reply within one working day with a recommended scope, timeline and investment for performance marketing.

  • Trusted by 100+ businesses across the globe
  • Reply within one working day
  • Written scope, timeline and investment
  • Honest advice, even if it means a smaller project

Reply within one working day · No obligation · Your details stay private

Ad spend that comes back as revenue.

Tofai Performance Marketing

How the
work runs

Process

A clear sequence, with something working in your hands at every stage.

01

Account audit

We review past spend, tracking and creative to find what is working and what is waste.

02

Campaign plan

Audiences, offers, creative and budget mapped to clear revenue or lead targets.

03

Launch and test

Structured tests on audiences and creative, with weekly optimisation.

04

Scale what works

Budget moves to winning campaigns, with honest monthly reporting.

Common
questions

FAQ

Something else on your mind? Ask us on WhatsApp.

Which platforms do you manage?

Primarily Meta (Facebook and Instagram) and Google. We recommend platforms based on where your buyers are.

Do you produce the ad creative?

We lead creative strategy and work with our design team to produce static and video ads.

How do you report results?

In terms that matter to the business, leads, orders, cost per acquisition and return on ad spend.

Can you run campaigns in the GCC?

Yes. We run campaigns targeting the UAE, Saudi Arabia, Kuwait, Bahrain and Oman, in English and Arabic.

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