Long-standing growth partner to one of South India’s best-known baby care brands. Organic search grew to outperform paid advertising, changing the economics of customer acquisition.
Work
Businesses we build and grow with.
From D2C brands and wholesalers to publishers and manufacturers, the work behind them, the decisions we made, and what changed.
Selected
clients
Engagements
Long-term partnerships across e-commerce, platforms, automation and marketing.
Automated HR and operational processes across a large field workforce, cutting HR costs by around 40% and moving daily operations onto connected systems.
Built the Newstrail ePaper platform so readers can open every edition on any device, extending readership well beyond print distribution.
Designed and built the Azhrance Shopify store, catalogue, product pages and checkout set up for a premium fragrance brand selling online.
Custom-developed e-commerce platform for one of the Middle East’s leading accessories brands, a Medusa back-end and Next.js storefront built for full control over catalogue, pricing and checkout.
Complete e-commerce platform development and digital strategy for IMAX Gold, the rice and food house behind five brands, from the online store to the growth plan behind it.
Complete backend development and cloud setup, the server, data and infrastructure layer the platform runs on.
Ongoing performance marketing partnership covering campaign strategy, Meta advertising and creative coordination.
The calls
we made
How we think
Results tell you what happened. These tell you why. Seven projects, the obvious move, the call we made instead, and what we advised against.
Multi-state construction and engineering firm · Construction · South India
We automated the chasing, not the judgment.
The obvious move
Buy a construction ERP and move every team onto it at once.
Our call
Map the process end to end first, then automate the hand-offs between site, office and management. Updates are collected, checked and routed to the right person by an n8n and AI workflow. Approvals stay with the people accountable for them.
What we advised against
A big-bang ERP rollout. Site teams already work on their phones and WhatsApp. A system that forces them to change how they work gets ignored within weeks.
What changed. A process that ran on phone calls and follow-ups now moves on its own, and management sees where every item stands without asking.
ZedX · Accessories · Middle East retail
We built custom. We tell most brands not to.
The obvious move
Shopify. It is fast to launch, and for most stores it is the right answer.
Our call
A Medusa back-end with a Next.js storefront. This brand needed full control over its catalogue, pricing and checkout, and Shopify would have meant bending the business to fit the platform.
What we advised against
Copying this build. A custom platform costs more to run and needs a team behind it. Unless your catalogue or checkout genuinely breaks Shopify, start on Shopify.
What changed. Delivered in full: storefront and back-end, each deployed automatically from its own code repository.
Rental business, Kerala · Rental · Operations software
Rental is not retail. We built it that way.
The obvious move
A standard billing or POS system. It is cheap and ready today.
Our call
A rental management system built around what rental actually needs: availability by item and by date, bookings, deposits, returns and damage records, so staff check availability before they promise anything.
What we advised against
Forcing rental into retail software. A POS knows what was sold. A rental business needs to know what comes back, when, and in what condition.
What changed. Bookings, deposits and returns live in one system, so avoiding double bookings and missed deposits no longer depends on someone remembering.
IMAX Gold · Rice & food brand · Retail and trade
Two kinds of buyer, two funnels. We refused to merge them.
The obvious move
One website for everyone. Send every ad click to the new store and let buyers find their own way.
Our call
Split the work. A Shopify store for consumers, replacing a static WordPress site and carrying 100+ products across five brands. Separately, Meta campaigns aimed at distributors, retailers, HoReCa, institutional and export buyers, landing in WhatsApp conversations that are qualified before sales spends time on them.
What we advised against
Sending a wholesale buyer to a checkout built for a single bag of rice. Bulk buyers want a conversation and a price, not a cart.
What changed. Each funnel is judged on its own number: online orders for the store, qualified trade enquiries for the campaigns.
Popees Baby Care · Baby care · D2C brand
Growth the brand owns, not growth it rents.
The obvious move
Raise the ad budget. More spend, more sales, until the cost of each customer stops making sense.
Our call
Build organic search into a channel the brand owns. Parents search for baby care by brand and by problem every day. Ranking for those searches compounds, while ad traffic stops the day spending stops.
What we advised against
Treating paid ads as the only growth engine. Ads are rented attention. We kept them, but stopped asking them to carry the whole business.
What changed. Organic search grew to outperform paid advertising, changing the economics of customer acquisition.
Bliss Garden Landscaping · Landscaping · Field operations
We automated the paperwork before anything clever.
The obvious move
Start with something visible, an AI chatbot or a shiny new app, so the investment looks impressive.
Our call
Start where the hours were going: HR and operational admin across a large field workforce. Those processes moved onto connected systems first, because that is where the cost sat.
What we advised against
AI for show. If a tool does not remove hours or cost from a real process, it is a demo, not an investment.
What changed. HR costs cut by around 40%, with daily operations running on connected systems.
Amorflore · Floral · Shopify store
Fewer products made a better store.
The obvious move
List every arrangement in every size as its own product. More listings feels like a bigger shop.
Our call
One product per arrangement, with sizes as options and occasions as tags, so customers compare sizes on one page and filter by occasion without hunting. Every product went in as a draft so the team could check photos and prices before anything went live.
What we advised against
Duplicate listings. They split reviews, clutter every collection and compete with each other in search.
What changed. A catalogue the team can grow arrangement by arrangement without the store getting harder to shop.
Some of our
clients
100+ businesses across the globe
A selection from the 100+ businesses we have served across the globe, brands, publishers, clinics, investors, community organisations and manufacturers.
- Popees Baby Care · Baby care
- MakeMyTrip Holidays · Travel
- Azhrance · Fragrance
- Telal Fashion · Fashion
- KEF Holdings
- All India KMCC · Community
- Myfin Global TV · Media
- Bliss Garden Landscaping · Landscaping
- Newstrail ePaper · Media
- Tulah Clinical Wellness · Wellness
- C.H Centre · Healthcare
- ZedX · Accessories
- EcoHeal Agro · Agriculture
- Galaxy Engineering · Engineering
- IMAX Gold · Rice & food
- Amorflore · Flowers
- Invest in Georgia · Investment
- 100+businesses across the globe. Yours next?
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